Nearly 88% of B2B marketers use content marketing as a part of their online marketing strategy. Are you among them? If yes, you are aware of all the benefits of content marketing. If not, then it is just a matter of time. You have likely already realized its significance and plan to bring changes to include in your overall marketing strategy as fast as possible. But how can you start if it is your first time? And how can you do it the right way? No need to worry. There are numerous content marketing tools at your disposal to make things simpler and more successful for you.
So, whether you are new to content marketing or you have been using it for a while, here is the list of best content marketing tools that will help you get the most out of your time as well as energy.
You must be thinking, do you need content marketing tools. One thing we all can be sure of is that content marketing is going to rise in the coming years. While this is great news, not all content writers would benefit from this rise. Are you thinking that why some content marketers experience more success than others?
As per research from the Content Marketing Institute, an important factor that differentiates successful content marketers from the less successful ones is content tech expertise. Also, 29% of B2B content marketers reported that they increased technology spend in the earlier 12 months.
Your knowledge of content marketing tools goes a long way to find out how successful you would be in the role of a content marketer. But, looking through thousands of content marketing tools available can lead to loads and loads of information. That is why we have gathered the best content marketing tools, broken down into various categories to meet the various needs of a content marketer.
But, before we get into what are those tools, let us understand what is content marketing?
What is content marketing?
Content marketing can be defined as a marketing technique of curating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. There are different types of content marketing, including, video, blogs, email, podcasting, ebooks, whitepapers, webinars, social media posts, and infographics. Based on the types of content marketing, you can use different tools for getting maximum results.
Let us dive into the top content marketing tools
HubSpot- HubSpot is an all-in-one inbound marketing, CRM, and sales suite that offers content marketers with all the necessary tools that they need to develop actionable content that generates sales and attracts new leads.
The marketing suite offers content marketers with essential resources that help them to create content, optimize it, and ensure it reaches the right target audience. Once you have created your account and distributed it, HubSpot analyses your marketing strategy in terms of overall performance and sales.
Content tools- This is an efficient content marketing platform for curating, publishing, and analyzing content for different marketing campaigns. The app also comes with an in-app content editor that lets you create content with an SEO indicator. Some of its unique features include AI-powered content ideas, auto-publishing for social media posts, alliance support, and integration with plenty of third-party tools like Evernote, Salesforce, and Dropbox.
WordPress- If you are interested in developing great blog content without much fuss, then WordPress is the best content marketing tool for you. WordPress provides marketers the tools needed to develop a blog or website as well as a simple-to-use publishing platform for content development, uploading content, visitor tracking, and many plugins to optimize your marketing procedure.
Marketo- This is a great tool for enterprise systems. The company has a solid history of lead management. That is the reason why this tends to be the focus of their tools also. You can make use of this user-friendly cloud-based tool for managing leads and nurture as you focus and attract the right customers. These guys provide a free trial at the outset so that you can test it out to see if this is right for you.
Birdsong Analytics- BirdSong Analytics lets businesses have a sneak peek at their competitors to see what they are doing in terms of marketing their traffic like what time of the day they are uploading the content and how the users are communicating. Their analytics tools are spot-on for businesses of different sizes and their customer service is the best, too.
Almighty Press- This is unique among all the content marketing tools as it has the capability of finding and tracking pre-viral content so that you can glean information about trending keywords and topics as you develop your content base. They can help you design your editorial calendar and schedule your social media posts.
The best thing about Almighty Press is that they are linked with different new outlets across the world, so you can get up-to-date information on relevant topics and make blogs of your own fast enough to keep up with the trends.
Content Team Collaboration Tools
Slack- This is a workplace collaboration and communication tool. This app is designed to help users collaborate with others and team members online from any part of the world. The Slack workspace is made of channels where teams can work together and share their ideas. It supports the installation of other apps like Dropbox and Google Docs, so you do not have to leave the Slack workspace.
Google Analytics- Google Analytics is a web analytics tool that provides marketers a comprehensive system of finding and analyzing web data. This includes how clients engage with ads, social tools, and website content across all the devices. It helps website managers to understand what is working on their site, letting them adjust their content marketing strategies accordingly.
SEMRush- To attain success as a content marketer, it is important to make sure that your content is well-optimized for the SERPs. This is where SEMRush comes into the picture. SEMRush is an online marketing tool created for SEO and SEM professionals. Content marketers are offered engagement data that help them rank better in search engines. The tool has a huge SERP database of more than 106 million keywords and 71 million domains.
Adobe Marketing Cloud- Adobe is an online marketing cloud and integrated marketing solution that helps marketers in optimizing marketing campaigns and analyzing website performance data. This tool would sync all your data in a single easy to use dashboard.
Kred for measuring your online influence- As far as content marketing is concerned, there is more work to be completed than just generating content and hoping that people will read it. You need to find and connect with the influencers who can magnify your message on social media.
Yoast- This is one of the favorite tools for writing SEO-focused content. It is a type of “all-in-one” WordPress plugin for SEO that helps in doing pretty much everything, including optimizing content for keywords, avoiding, and editing meta-descriptions and URL slugs.
Yoast is one of my favorite tools for writing SEO-focused content. It is a kind of “all-in-one” WordPress plugin for SEO that helps to do almost everything, including optimizing content for keywords, previewing, and editing URL slugs, meta-descriptions, and suggesting the right internal links.
Ahrefs- This is a great tool for everything starting from tracking the rankings of your keywords to analyzing the keywords and traffic of your competitors, and much more. They keep on updating new features. The basic features, like site analyzer and keyword research, are great.