Digital marketing SEO

Why is Keyword Research Important?

Keyword research is one of the three vital SEO factors along with content marketing, and link building. The difference between a site that gets lots of organic searches and one that does not get anything is mainly dependant on the keywords that you use. By using effective keyword research tools, you can determine a popular, find the related market, rank well in the popular search engines for certain topics to attract more and more traffic to your website and promote your products or services by improving your marketing effectiveness.

By finding out what customers are searching for you put yourself in a powerful position to help them attain their objectives as well as yours.

Asking these three important questions can help you to determine what a good keyword is:

  • Are my keywords focusing on what people are looking for?
  • Will the searchers who find my website using these keywords find answers to their questions?
  • Will this traffic assist you to reach your goals, monetary, email sign-ups?

If you cannot answer these three questions, then you should change the keywords.

What is a keyword?

A keyword is a specific word that someone types into a search engine while they look for some information. For instance, SEO would be regarded as a single keyword phrase and a search engine like Google would give a broad number of results on anything associated with SEO that it felt was relevant to your search depending on popular search queries for that time.

Value of long-tail keywords

A long-tail keyword would be something like: Useful SEO tips for blogs which is a more certain search term would bring back a low number of searches in the search engines, but the search results it brings back would most probably be closer to what the searcher actually searching for. It is great as it allows you to eliminate any traffic that was not interested in your certain topic while also lessening your competition as long-tail keywords are utilized less frequently on other sites. 

This is great as it allows you to eliminate traffic that was not interested in your certain topic while also lessening your competition as long-tail keywords are utilized less frequently on other sites.

Keyword difficulty

Understanding how hard it is to rank a keyword in search engines is the second important step in finding the right keywords to focus. When you find various keywords that fit the initial three important questions, ask yourself these:

  • How many people are using your keywords in their search?
  • What is the level of competition?
  • How many people are targeting the same keywords that you are using?

This is important in finding out whether your keywords will rank well in the search engines or not.

SEO Tools

This is the point where SEO tools become significant for ranking. Many of the high-ranking pages you find in the search engines use tools to permit them to understand their market. In order to know your competitors, market and possible monetary value of your keywords you should have the right tools that will analyse your content and keywords and give the answers you need.

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