Digital marketing Email marketing

8 Amazing Email Marketing Platforms You Never Knew Existed

You are planning to grow your business and looking for the best email marketing platforms that are simple to use, cheap, and which can turn your leads to customers, right? Though it sounds quite simple, with over 450 email marketing platforms to choose from, it can be anything, but not simple for sure.

To find the best email marketing tool for various businesses, we analyzed different marketers- starting from single-owned startups to Fortune 500 CMOs- who kept on changing email marketing software to understand which tool they are currently using and why.

Here is a list of the best email platforms that will help you to choose the right one for your business.

Top Email Marketing Platforms

A)      ActiveCampaign- This is one of the best email marketing platforms meant for small enterprises and businesses. It has more than 1,30,000 customers. The email marketing software offers a collection of customer experience automation (CXA) tools- from email marketing & SMS to CRM functionality and site messaging.

Automation Builder is the heart of ActiveCampaign’s platform. It is a visual canvas for creating automated marketing sequences across different channels. Unlike some tools that need pricey training and consultants to use, this software’s insightful design helps anyone to create powerful email automation systems from scratch.

While most of the top email marketing platforms offer A/B testing, ActiveCampaign goes one step ahead by letting customers run A/B split tests of whole automation sequences. This means that you can test anything- ranging from the number of touchpoints to the delays between emails and more.

All this ensures that your marketing enhances with time. And the best thing about this tool is that it comes at an affordable price- starting at about $9 per month.

B)      Benchmark- This is one of the best email marketing platforms for agencies. This is an interesting option for businesses that look for easy-to-use and well-designed email marketing software. Though this tool is not as popular as other email marketing platforms, more and more people have started using this for their business.

The tool does everything quite well and is priced reasonably, however, there is one thing that sets them apart from other email marketing platforms, i.e., its design.

popular platforms for email marketing

Starting from their templates to the platform itself, everything is beautifully designed. It not only looks attractive but offers a great user experience. While this may seem unimportant to some, it makes all the difference when it comes to understanding your data and building the right impression with customers.

This email marketing tool is a great choice for a small business that needs easy-to-use, simple email and automation software.

It is considered a great choice for consultancies and small agencies where design plays a significant role from the perspective of staff training and providing a good experience for customers.

C)      SendinBlue- This is a whole SMS and email marketing tool for businesses. It is one of the fastest-growing email marketing platforms, especially in Europe.

It is a simple-to-use platform with attractive tools to build highly engaging and beautiful emails. Its easy drag-and-drop email editor is perfect for beginners who have no experience in email marketing.

This is one of the popular email marketing platforms because it includes beginner-friendly marketing automation software that lets customers send transactional emails, develop workflows for automatic follow-up emails, as well as segment users. It can even choose the best time to send bulk emails using AI algorithms to ensure it reaches the right customers on time.

SendinBlue offers a free email marketing plan with unrestricted contacts. With their free plan, you can send about 300 emails every day, but all your emails will have SendinBlue’s branding.

The paid plan of this tool starts from $25 every month for Lite. You can even include SMS to your account, but the price depends on the sending requirements.

Lately, they have enhanced their premium plan and included more advanced features like live chat, landing page builder, Facebook ads, and sales CRM integration. This means that now customers get more value at the same price.

This tool also provides a separate SMTP bulk email marketing service which can be used to power transactional or automated emails from your website.

This is not required for email marketing campaigns, but it is useful functionality for those who have a large website and who require automatic content-based emails.

D)      Omnisend- This email software is designed specifically for medium and large eCommerce brands. Designed to help eCommerce brands control their marketing across different channels, Omnisend offers SMS, automated email, push notifications, and integrations with Google Ads, Facebook Ads, Whatsapp, Messenger, and Instagram- which they claim have 10 times more click-through rates than email.

By focusing on eCommerce, this platform has created innovative email templates intended to lessen cart abandonment and attract repeat customers.

Starting from” wheel of fortune” offers to birthday discounts to virtual scratch cards, it is evident that among all the email marketing platforms available, Omnisend knows what works in the industry of eCommerce. Also, Omnisend hooks with most eCommerce platforms, including Shopify, BigCommerce, and Magento.

E)      Autopilot- Those days are gone when email marketing was all about sending bulk newsletters. In today’s digital world, it is important for email marketing to be quite smart, sending the right message to the right customers at the right time. To boot, this email marketing platform comes with one of the best-designed canvases for creating email automation systems.

Someone who has ever created an email automation sequence understands how fast they can turn to confusion. Autopilot solves this in a quirky manner, letting you interpret your automation sequences with stickers and emojis, making it simple for the teams to collaborate on creating sequences.

F)       ConvertKit- This is one of the best email marketing platforms for bloggers. This is a relatively simple tool used by bloggers and online course instructors to create their brands. The platform has no whistles or bells. 

It does not have email templates, as ConvertKit supports its users to send plain-text emails to boost engagement. For users who are trying to develop their brand, this is a perfect option, but for other cases, ConvertKit is a mismatch.

right email marketing platforms

If a creator requires a simple tool to serve his customer with regular content, there is nothing better than ConvertKit.

G)     Hubspot- This is designed for B2B service businesses. This is world-class in offering businesses an all-in-one sales and marketing platform that includes a landing page, CRM, marketing automation, email marketing, forms, and chat.

By using this email marketing tool as the backbone of your sales and marketing, you can attribute income back to the newsletter, marketing campaign, and blogs that influenced every sale. Considering this, we can say that Hubspot is more of a CRM that provides automation and email marketing.

H)     Mailchimp- This is one of the most popular email marketing platforms in the world especially because they provide a forever free email marketing service plan.

This comes with a simple easy drag-and-drop email builder, segmenting contacts into different groups, autoresponders, and tracking for the analytics. MailChimp can be easily integrated with Magento, WordPress, and Shopify.

Which among these will you choose?

It is important to act and then make progress, instead of wasting an indefinite amount of time trying to find the right result.

If you are reading this, it means you have already spent several hours of research, which means you have done more research than 99% of marketers do while choosing an email marketing tool.

Related posts

The Ultimate List of Content Marketing Tools

Ways to Get Comments Flowing to your Blog

Reasons to Use PPC as a Content Marketing Tool