There is no need to spend a lot to achieve a lot. Google AdWords users and professionals share hands-on advice on how you can increase the ROI on AdWords campaign.
As Google will tell you, you do not necessarily have to spend a lot on AdWords to achieve a lot out of the pay-per-click ads. But even if you have a small budget, you want to ensure that your money is not wasted- or at least try to make sure that the right people click on your AdWords campaigns.
So, to find out how your business can enhance the odds of your AdWords campaigns reaching your customers or target audience, Google AdWords users and professionals provide their most useful tips for the AdWords success.
- Have a clear objective- The most significant part of any Search Engine Marketing (SEM) campaign is to have a clear objective in mind. The main point of any AdWords campaign should be to increase sales, as opposed to simply generating brand awareness. By keeping this in mind, the advertiser should know what specific action they are trying to achieve their target market to perform. Is it having a lead form? Calling a toll-free number? Making an online payment? Before you make your campaign live, make sure that you have identified that objective and find out how will you measure the results.
- Keep your target customer in mind while writing the ads- While you write the ads, follow the AIDAS principle of ads. This means, make sure your advertisements will attract the audience, raise customer interest, convince the customers that they desire your item, lead clients towards taking some action and satisfaction if they end up selecting your website.
- Do not mislead the customers- Your advertisements should be entirely accurate for landing page advertised. Your top targeted keywords must be used in the content included on that landing page and in the ad text. The most important thing to keep in mind is you should never mislead your audience. Ensure that each ad group is totally relevant for the landing page you are endorsing, and it is only being shown for relevant queries.
- Make use of negative keywords- You should always remember to include negative keyword targeting. Negative keywords are the keywords that are related to other keywords in the campaign that are not associated with what is being endorsed. This qualifies the advertisements within a campaign, making sure that ads do not show to the users who would not find them relevant.
- Target your ads- Implement all three kinds of keyword targeting- exact match, broad match, phrase matches- to your targeting plan. One should bid the most for the keywords that are an exact match. To further assist you to reach your intended target audience, you can make use of Google’s targeting criteria. For instance, you can make use of geo-targeting to have your advertisements run in a geographic area. One can also target ads based on the kind of website, like for example, whether it is health, home décor, wellness etc. Moreover, you can target prospects by certain web behaviour, like the often-visited sites that are relevant to your business. If you want, you can also choose to display your ad on a specific site and keep it there.