Invisible auctions happen at a lightning speed every time you search a product or service in Google. And behind these auctions are advertisers competing for your click. Why are advertisers fighting for your click like this? Because the tools from Google AdWords tell them that your click may ultimately lead to a sale. If you are an advertiser who wants to capitalize on the astronomical number of Google searches, and quickly attract the attention that you need to grow your business, then there is no better way to start using Google AdWords. Here, we discuss everything about Google Ads Word including what it is and what are the reasons why you should use Google Ads.
What is Google Adwords?
Google Adwords is an online advertising program by Google. This program allows you to create different online ads to reach a targeted audience who are interested in your products and services. The Google Ads Word platform runs on Pay-per-click advertising, i.e. you must pay whenever a visitor clicks on your Google Ad.
But there are so many advertising mediums and processes out there, and it can be difficult to determine which is apt for your business. Salespeople, influencers, and blog posts always tell you to invest in this and that without explaining the reason behind it.
Reasons why you should use Google Ads
So, you want to know why it is important to use Google AdWords. There are a lot of benefits. Some of them are:
Google’s vast reach
Today, Google has elevated itself more than a brand to a verb. Nowadays, when people want to know anything, they use Google. Like, want to know the reason behind your back pain. Google it. Do you want to know how you can reach your target audience? Google it. The search engine handles an excessive 2+ trillion searches like every year. That is more than 5 billion searches every day. Among those are people looking for solutions to issues that your business can provide. If they have never used the internet, chances are they have used Google for finding something. And if you can help them find the answer, even if it is with an ad, they will probably choose you instead of your competitor.
Capabilities that allow for a wide range of targeting
With Google AdWords, there is something for every business and prospect at every stage of the purchaser’s journey. Bidding on broad keywords like for example, “accounting software” will show your ad to audiences at the initial stages of the product research procedure and allow you to fill the top of your funnel with two simple, yet powerful methods:
- Collect their information with your post-click landing page and start sending them informative content that will prove your business’s authority.
- If they do not get converted, use retargeting software for attracting them back until they get converted.
- Another powerful method for adding to your client base is bidding on long-tail keyword terms like “accounting software for freelance marketers.” Generally, these are less costly, and they are worth it for capturing the attention of individuals who are searching for exactly what you are offering. Most of the time people who search long keywords have more intent. And intent is what makes people whom you reach on Google AdWords so important.
Harness intent
The biggest difference between people whom you are reaching with Google AdWords and the people whom you are reaching through other forms of advertising is their intent. For example, on social media, people are looking to get advertised. They are not searching for solutions to the problems that plague their regular lives. They are searching for baby pictures, family updates, and travel photos. And when you advertise to someone who is not interested in getting advertised, then there is a great chance of you getting turned out. Though on the search network, you are not advertising to people who do not want to be advertised. Rather you are advertising to individuals who are searching for something specific, like the best landing page platform for companies: And when they see your ad appearing, it helps them to find the answer.
Some experts consider search ads as a form of inbound marketing as opposed to the outbound advertising as they help someone who has taken the first step to search for it. Using Google Ads account, let the prospects find you, then help them find the answers, you will put yourself in the best place to earn their business when they are ready to pull out their money.
Have full control over your campaigns
You must go through several hardships to run ad campaigns that will reach as many people as AdWord can. This is one of the main reasons why you should Google Ads. Starting and ending those campaigns would take enough resources and time that could be used elsewhere in a much better way. On the contrary, buying ad space with software, also known as “Programmatic Advertising,” is simple for even one rightly trained employee. With some training, they will be able to start and stop ad campaigns, reach the right audience for the right cost, and do everything instantly. This way, you can allocate your resources as well as your time for other initiatives.
Brings any budget to the table
It is one of the important reasons why you should use Google Ads. Sometimes, winning a click can cost businesses hundreds of dollars. In the legal industry, there are some long-tail keywords reaching nearly $1,000 per click. However, most keywords do not cost so much. And even if they cost too much, Google Ads can put constraints on your daily budget, maximum bids, and much more. This way, you can be sure that even if you are not tracking your account so minutely, you will never spend more than you plan to.
Find results laid out in an easy-to-understand format
You will not understand how to improve if you do not realize what you are doing wrong, and some analytics dashboards make it impossible to find out what it is. Fortunately, Google Ads Word makes everything straight and simple to understand. Find out information like impressions, clicks, etc. or get more granular with the integration of Google Analytics that helps you to see who your visitors are behaving when they are on your site- right from on what they clicked, where they went after clicking, and how long they are spending time there.
Get faster results than SEO
Search engine optimization (SEO) is the backbone of highly visited websites. The pages and posts you see on the first page are not simply well-written with carefully researched keywords; they are also on websites that have collected many backlinks with time. It can be several years before you are able to see one of your own web pages in the first position for a broad keyword. Some businesses will not be able to see it ever. When you start with Google ads, though, your chances of overtaking all organic results on a search engine results page increase exceptionally, and it grows easier also. There is no search for links that will bump your web page a little bit. Start running ads and improve the odds that customers see when they first see your ad.