It is not enough to just create content; you must create something useful for your target audience to gain their confidence and trust. That might sound easy, but the reality is that choosing the right types of content marketing in digital marketing is far more of an art. What has worked for one brand may not work for another one.
What are the Different Types of Content Marketing?
Content is, perhaps, anything you produce that does not contain an overt sales message; it is that simple. But it is quite vague, so we broke it down into the most common categories that you are likely to confront. Some of the common types of content marketing include:
- Blogs
- Infographic
- Videos
- Podcasts
- Social Media
- Whitepapers
Let us explore each of them and find out how to get the best results from each of them.
Blogs- Till now, blogs account for most of the content marketing out there. All of us know that businesses that use blogs get 97 percent more links to their sites and, in turn, have 434 percent more indexed pages for the SERPs. This is the reason why it is pretty much common.
We know that businesses that use blogs receive 97 percent more links to their websites and, in turn, have 434 percent more indexed pages for the SERPs. Therefore, it is pretty much a no-brainer since blogging can also be extremely cost-effective for small businesses on a tight budget. Blogs are most effective when used for good. Rather than blogging about how your newest product will change lives, you must write on topics related to your products and services.
You literally will not need to push your products when you establish your firm as a leading expert, whether internationally or locally. Add real impact by adding something valuable, above and beyond what the many generic blogs offer.
After all, your readers want to know what the things are you know and how can your products or services help solve their problem, not what everyone else has already discussed. It is not necessary to use all the keywords, the user experience is most important today.
Infographic- Of the various content marketing tools, infographics are one that can bring a huge difference for online marketers. A good infographic can get a lot of attention in the form of inbound links and shares. You cannot use an infographic for everything, and you should not. But choosing the right graphic and time can elevate this content format to a magnificent level.
Successful infographics are impactful, simple, and meaningful. The point is to take a lot of complicated info from a survey or study and break it down into the most significant points.
They can be used to punctuate written blogs or as standalone content for both social media and blogging platforms- just make sure you keep it simple and impactful filled with powerful data points.
Podcast content marketing- High-quality podcasts have been very much lucrative for some online marketers, though they are far from a universal solution for your content requirements. Once you have the right tool, they can be simple to create and, if disturbed through a podcast network, can have an enormous reach. It is still crucial to plan a podcast ahead of time, though, and not simply try to wing it- that path just leads to tears.
Use your professionally comprised podcast to bring more understanding to your brand from difficult to infiltrate markets with specialty niches, and a way to show your brand’s personality in a big manner.
Even if you are making use of a podcast network, you can still integrate those podcasts into your business’s website and social media efforts as additional content for sharing with your audience. Several studies have proved that podcast content can be the epicenter of evergreen content, ready to get sliced, and repurposed.
Video Content Marketing- This is one of the major types of content marketing that is expensive to create, and time-consuming, but it is always in demand among the customers. Though many prefer written content, the number of people who prefer video is still more.
A well-created video spot shows a whole different side of your business and can give you a better way to develop content that shows how to do something or how something works.
You must consider videos for more than simply blogging; they are even great for teaching someone how to correct a product using your product or service or show potential clients how you make your golf clubs, from the initial stage to finish.
Do not forget to generate captions for your videos and include a text introduction to help people better navigate their way to what they want to see. You can then use this content in most of the places, from your main site to your blog, your social media page, or in email campaigns.
Social Media Content Marketing- Of the several types of content marketing, social media is one that is frequently treated alone as it follows a different set of rules. Unlike other online marketing content, social media marketing is all about attracting people to look and respond directly.
It can take some time and effort to find both the medium and type of content that resonates with your social media followers, but if you are creating other types of content for your marketing, the good news is that you can easily reuse them for social media also.
By watching your social media analytics, you can find out quickly if your target audience is the type that prefers blogs or videos, serious posts from your officer, or funny posts from your staff writers. Also, you will be able to calculate how much traffic social media generates for your site.
Whitepapers- These are often misunderstood as eBooks. Both are lengthy content, but whitepapers are majorly packed with data and information. The unique thing about whitepapers is it pays attention to detail and plays an important role in the research phase for maximum buyers.
Testimonials- Just like testimonials, user-generated content, and customer reviews are the content created straight from your audience. If you are in a niche market, testimonials give a small brief of why your company stands out.
For example, Nike uses testimonials from top athletes for marketing their footwear. Most of their commercial and Instagram content comes from celebrity reviews and endorsements. Small businesses can enjoy the benefit of adding customer reviews on their site or in emails.
The Ultimate Trick for Content Marketing
The biggest tip for success with content marketing is to put all your efforts into it and know what the need of your audience is. The more you feel it, the better that is going to translate your customer and help them find what they are searching for.
You may need to do some experiments with your marketing efforts to find out what types of content marketing are going to work for your customers. It also becomes easier to measure your success when you have access to the analytics data.
Now, as you know the various types of content marketing platforms, use any of these to attain maximum growth in your business. If you know any other content marketing tools which can help in business growth, please let us know in the comment section.