So, you are planning to take the plunge into YouTube for business, are you? It is a smart move, as 300 hours of video are uploaded every minute to the platform, but it may not seem as simple as it was to learn how to create a website. It might seem difficult to learn how to create a YouTube channel that it is to get started with some other social media channels. But, it does not have to be. It is time to get started. Here, we will teach you how to create a YouTube channel step by step.
Learn How to Create A YouTube Channel
Start with the basics- The first thing you need to do is create a business channel. YouTube makes the whole process easy. If you want to learn how to create a new YouTube channel, no worries. With a couple of clicks you can do so within a short span of time.
- Sign into YouTube and click on the user icon at the top right corner of the screen
- Click on the gear icon which will take you to your account’s YouTube settings
- Click on “Create a new channel”
- Then choose “Use a business or other name”
- Add your brand name and click “Create”
Complete the About section- If you are wondering how to create a YouTube channel that draws attention to your brand, the next important step is to fill out your channel description and profile. This is the first choice you see after you have created a new YouTube channel. Here, you must define your brand and what viewers can expect to see on your YouTube channel. This is a great place to add links to your site and other social media platforms that you use. This description will appear in more than one area on your channel, so be sure to put your best foot forward while filling it out.
Channel your art- When you go to a YouTube channel, you will instantly be greeted with a huge banner displaying the channel name. This is your cover photo and is prime real estate for presenting your brand. You can make your cover photo as attractive or minimal as you would like, but just ensure that your company is the focal point, as it is going to be the first impression someone sees when they visit their channel for the first time. Luckily, there are great tools to get you started if you are not an experienced graphic designer. While you learn how to create a YouTube Channel keep in mind that YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum of 4 MB file size.
You should also create content that focuses on your targeted demographic of your business. The more you focus on the target market, the more likely they will want to search for your business services.
Understand your market and content type- As you want to learn how to create a YouTube channel to make money, you should have enough source material to work with, and you can approach your video content in different ways. If you have a complex product or service and want to inform your customers about it, then video tutorials are the right option for you. Want to show off the best reviews you received from your consumers? Testimonials are the right choice. Better, you can do both! This way, your YouTube channel will have varieties of content for your audience, which can attract more and more viewers.
Create a channel trailer- While creating a YouTube channel, you must learn how to create a trailer for your YouTube channel. Channel trailers are generally short and sweet, and can be a good introduction for the new customers. You can allow your audience know who you are, what is your business and what type of content they can expect from you in the future. Creating your own YouTube channel trailer will be a good practice while creating your first YouTube video.
Upload your first video- Now when you learn how to create a YouTube channel trailer, the next thing you need to do is say “action.” Once you have created the film and edited your first video, it is now the time to upload it on your channel. Given that YouTube depends on video uploads, you will find the upload option at the top right side of the screen once you log in to your account. It’s not completed though!
Optimize your channel for search
While uploading a video on YouTube channels, you will be asked to write a title, tags, and meta description. These are important components to make your video available in YouTube search, so do not skip it. Much like SEO for your own site, YouTube also has its own set of rules and regulations for you to optimize your video to make it ready for the search. Fill in these sections using target keywords to define your business as well as the video. A title and description with all essential keywords can go a long way and you will be able to find out what works best for your video.
If you make your video well optimized for YouTube, it will be optimized for search engines too. As owned by Google, YouTube has a tight alliance with the search giant. If you do things right, you will find your videos ranking high on both Google and YouTube.
If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.
You must be consistent
Once you learn how to create a YouTube channel, it is not the end. Don’t think you will be successful just by creating a YouTube channel. Creating a successful channel takes effort and time, and viewers expect consistency from channels. After you upload your first video, make sure you plan the next few videos prior. Not sure whether you will have time to shoot a video every week? No worries. Manage a day and shoot one or more videos and publish it as per your schedule.
Integrate your YouTube channel in your social and website
You have a site and now a YouTube channel. Good going! Now it is the time when you should share your videos other than YouTube. In such a case, your website should be your first option. Here area few ways to show your video on your site.
- Center and front- It takes time and effort to create videos, so why not show them off? You can add your YouTube video link to your website’s home page. It will be the first thing that your customer will see when they visit your website.
- Write a blog about your channel- If you have a blog section on your site, then you can embed them right into the blogs. Tell your subscribers about it by sending a newsletter.
- Sync your website with your Playlist or YouTube channel- You can add a YouTube feed to your Wix Video widget. Every time you add a channel or playlist, it will be available in the Wix Video widget.
- Go social- Take pride in your work and share your content n your company’s social networks.