Digital marketing Social Media Marketing

Which Social Media Channel is Best for Attracting Customers?

Every business wants to find ways by which they can improve their visibility in the online world. Social media marketing is an effective way to stay relevant in the online world while putting your brand in front of new customers.

So, the question is no longer about if social media is a significant marketing tool. The question is which social media should be used?

The reality is that getting your business on social media can be a bit difficult. Between building your audience, handling content, and engaging with your followers, you don’t have the time to be present everywhere at a time.

Today, there are various social media networks to choose from. So, as a marketer, it is important to divide your audience. After all, your final goal is to reach the right audience at the right social media channel. That is why it is important to decide which social media channel to use for your business.

Facebook Marketing- No matter what new social media platform comes in the market; Facebook is always the most popular social media channel. With more than 2 billion active users every month, 61% of which are between the age group of 25 and 54, Facebook is a great social media channel for a business.

When used in the correct way, Facebook is a great platform for displaying the more human side of your company while building relationships with customers and leads.

No matter whether you want to target men or women, seniors or teenagers, low or high income, you will find the right audience on Facebook.

Companies use Facebook business page for:

  • Generating more leads
  • Generating brand awareness
  • Driving traffic to their website
  • Offering quality customer service

Instagram Marketing- Instagram has become a driving force to be regarded within the social media world. The number of Instagram audience has increased over the past few years, bringing the current audience number to around 1 billion users. And what is more important is these users are active daily, which in turn makes the chance for engagement higher compared to other social media channels.

Twitter Marketing- Twitters remains to be a popular platform for businesses that want to deliver messages and communicate with their customers and leads in no-time. This channel is all about here and now. Providing you with the chance to put on announcements, news, and other significant information in real-time. Most of the people who use Twitter are below 50 years, making it perfect for companies who want to target the young audience. The platform is perfect for brands that produce content that can be digested easily. Things like how-to articles and listicles are found to perform well on Twitter.

Pinterest Marketing- This is another visually-oriented social media channel. It allows audiences to create visual digital bulletin boards and categorize them into various categories. If you have a visual brand or your business operates in the niche industries that Pinterest caters to then this will be the right channel for you to engage with your audience.

LinkedIn Marketing- LinkedIn is an effective platform mainly for B2B businesses who want to expand their reach and build a relationship with the new leads. It is the most popular professional social networking platform. It is not only the ideal place to find new leads and engage with them, but it is also the best channels for finding new talent, building your reputation as an industry leader, and endorsing your business in general.

Now that you know about the various social media channels that can be used for marketing, it is time to find the answer to the question- which social media should be used? In short, the answer is it depends on which are the channels your target audience use, and which platform provides the greatest benefits to your brand.

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