Advertising LinkedIn

Few LinkedIn Strategies to Attract Followers

Growing the number of followers on your LinkedIn page is one of the most important marketing objectives. Increasing this number can result in greater organic reach and huge robust audience insights. It is an important step towards building your community on LinkedIn. And if you are wondering about the ways through which you can achieve this goal, you are not alone.

Below is a list of activities that will help you to increase the number of followers on your LinkedIn page.

How to attract followers on LinkedIn

The first important step is to ensure your company’s LinkedIn page has complete information and appeals to the kind of members you want to attract. Pages with complete info get 30% more views, and if the content on your Company’s page is useful to your target audience, those visiting will obviously be more likely to click the “Follow” button. Once this is set, you are good to go.

Optimize your LinkedIn page for SEO

Did you know that you can optimize your LinkedIn page for search purposes? If you want to attract more and more followers, make sure your page is well-optimized for SEO purposes.

Engage your customers

Your customers are your strongest supporters in growing the number of fans following. Encourage them to spread the word with colleagues and friends who are interested in things you do. For new LinkedIn Pages, this is an important step towards getting off the base. When employees tag your page in the updates and share the benefits of following your page with their networks, you will see an upsurge in the number of page followers. Also, make sure all your employees are mapped properly to your page, as every time your employee makes a new connection on LinkedIn, the new connection will be encouraged to follow your LinkedIn page.

Add a “Follow” button to your site

A simple “Follow” button can turn your website visitors to LinkedIn Page followers. You must include messaging like, “If you enjoyed our content here, you would definitely love our stuff on LinkedIn.

Add a Page link to your email signature

Another important tip that can offer you immense benefits is “set it” and “forget it”. You must edit your work email signature that direct recipients towards your company’s LinkedIn page, and urge them to follow it. If you are corresponding with someone professionally, there is a great chance your Page might attract them.

Add your Page’s link to your personal LinkedIn profile

Your personal LinkedIn profile is another significant opportunity to capture the right audiences and direct them towards your business’s hub on the platform. Add a short link to your LinkedIn page in the “Website URL” section or in the headline. Similarly like with other employees, it is significant that you associate your profile with your company’s LinkedIn page so that new connections will also receive a prompt to follow.

Take part in topical conversations with right hashtags

Use 3 to 5 relevant hashtags in your posts. This will help you to reach new and relevant customers. Additionally, when you use relevant Hashtags, in your Communities Hashtags panel, you can enter a feed and comment/ react on discussions from the perspective of your company, further exposing your brand to new and target audiences.

Talk about companies and influencers whom you admire in the Page updates

Are there any influential people in your industry, and any non-competing companies with which you want to associate in future? By using @mentioning them in your daily updates, you will have a great chance to get in front of their network, as they will be able to reshare your post to their followers. Avoid doing too much, as this method can make your post look spammy.

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